A big brand with big trucks was just the beginning of my collaboration with FSEW. Reliability, speed
and trust were the foundations of their values. Values which I matched in my approach to the project.
Land, air or sea, this worldwide haulage brand continues to deliver.
As wealth managers, Archytas knew a thing or two about numbers. They loved formulas too, so
Pythagoras and the triangular form became a starting point from which to develop the brand identity –
with clear Greek influences carried through in the art direction.
Add to that the laurel wreath, a lead typeface that nodded to Roman inscriptions and a clean, corporate
palette, and Archytas was transformed into a brand that was right on the money (and fit for the Greek
Gods).
A brand for a well-respected celebrant, Janet Celia — a trusted wordsmith and brilliant speaker who delivers services for births, weddings and funerals. This called for a consistent visual direction that showed empathy and understanding for each offering, leading with a soft blanched image of a layered white peony alongside classic typography.
Compassionate, considered design. It’s all part of the service.
The plastics colour-matching industry is a global business that demands the highest attention to detail.
So when developing this brand, it was imperative that right from day one everything was 100%
consistent. Not just bang on-brand, but spot-on colour.
© 2023 Grant Davidson
Advertising, branding, online and print.
