A rebrand that packed a punch, but was grounded in values of pride, teamwork and belonging. Colour was the champion here.
Orange hues were inspired by Zen Buddhism and drew on the symbolism of the orange belt itself: growing strength, plus the
colour’s psychology of warmth, social, welcoming and happiness. For the black and white scheme, it was always going to be the
influence of the yin-yang symbol.
The silhouette represented dojo owner, Master Everton Smith (6th Dan black belt Karate Master and ex world champion). I’m still
walking, so safe to say he liked it.
