The brief was to create a sub-brand of Kokoso Baby, including logo and packaging, ensuring the new hand sanitiser was true to the parent brand but could stand on its own two feet.
I built on the same playful typeface, simple colourways and
easy-to-understand illustrations.
Clean customer hands.
Happy client faces.
The brief here was more ‘brand than Bond’. A new creative platform that would resonate with everyday
people who might just have the skills to find that ‘something more’ with a career in Intelligence.
The messaging was inspiring. The art direction was smart, clean and *checks no one is looking* award-
winning.
You ain’t seen me, right?
A design project inspired by a close friend who was living with primary dyslexia. After learning more about what this meant and meeting those who had helped through his school years, I was commissioned to produce a poster to raise awareness about the condition, complete with coloured acetate overlay to shine a light on the difficulties dyslexia causes.
The response was overwhelming from both sufferers and the general public alike. The language of design can be powerful.
© 2023 Grant Davidson
Advertising, branding, online and print.
