Introducing the Mini Morphs, a spandex-clad team who know all about tight spaces. They were the face(less) foursome who helped launch the Mini Coupe on matchday at Cardiff City.

From campaign ideation to rollout, fans had the chance to win a Mini for a week or £500 off the car itself –– brought to life across dugout advertising through to online movies.

How many Grants can you fit a mini? No idea. But I do know how to create work that wins over fans.