Category: Portfolio
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NCMA
Newport City Martial ArtsA rebrand that packed a punch, but was grounded in values of pride, teamwork and belonging. Colour was the champion here. Orange hues were inspired by Zen Buddhism and drew on the symbolism of the orange belt itself: growing strength, plus the colour’s psychology of warmth, social, welcoming and happiness. For the black and white…
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NAHT
National Association of Head TeachersIt might not surprise you that the National Association of Head Teachers had some pretty strict guidelines. But this wasn’t about breaking the rules. It was about thinking creatively across online/printed materials and social posts (and making sure I didn’t get a detention).
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Revitabeauty
Beauty salonWith both cosmetic and clinical procedures offered at the salon, it was essential for the brand look and feel to strike an eye-catching balance between precision and warmth. Typographic illustrations were constructed from quotes by a star-studded cast, with blue and purple hues being key to the blend. The result was a head-turner in every…
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Kokoso Baby
SkincareThe brief was to create a sub-brand of Kokoso Baby, including logo and packaging, ensuring the new hand sanitiser was true to the parent brand but could stand on its own two feet. I built on the same playful typeface, simple colourways and easy-to-understand illustrations. Clean customer hands. Happy client faces.
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FSEW
International Freight CompanyA big brand with big trucks was just the beginning of my collaboration with FSEW. Reliability, speed and trust were the foundations of their values. Values which I matched in my approach to the project. Land, air or sea, this worldwide haulage brand continues to deliver.
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Sytner MINI
BMWIntroducing the Mini Morphs, a spandex-clad team who know all about tight spaces. They were the face(less) foursome who helped launch the Mini Coupe on matchday at Cardiff City. From campaign ideation to rollout, fans had the chance to win a Mini for a week or £500 off the car itself –– brought to life…
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Archytas
Financial Investment CompanyAs wealth managers, Archytas knew a thing or two about numbers. They loved formulas too, so Pythagoras and the triangular form became a starting point from which to develop the brand identity – with clear Greek influences carried through in the art direction. Add to that the laurel wreath, a lead typeface that nodded to…
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Significant Ceremonies
Celebrant ServiceA brand for a well-respected celebrant, Janet Celia — a trusted wordsmith and brilliant speaker who delivers services for births, weddings and funerals. This called for a consistent visual direction that showed empathy and understanding for each offering, leading with a soft blanched image of a layered white peony alongside classic typography. Compassionate, considered design.…
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PMB
Performance Masterbatches Colour MatchingThe plastics colour-matching industry is a global business that demands the highest attention to detail. So when developing this brand, it was imperative that right from day one everything was 100% consistent. Not just bang on-brand, but spot-on colour.
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ASIO
Australian Government Intelligence OrganisationThe brief here was more ‘brand than Bond’. A new creative platform that would resonate with everyday people who might just have the skills to find that ‘something more’ with a career in Intelligence. The messaging was inspiring. The art direction was smart, clean and *checks no one is looking* award- winning. You ain’t seen…
